Blue Ocean Strategy – by Kim & Mauborgne
Create an uncontested market space (which means less hassles and more money obviously!) for your business.
The idea is simple – move out of competitive markets (red oceans) into non-competitive ones (blue oceans). In red oceans players try to build competitive advantage over the competition – that is do what they do, but try to do it better, cheaper, faster etc. In blue oceans players move away, redefine how the market works, and focus on innovation – doing things the competition doesn’t do.
In blue oceans demand is created, not fought over.
The book introduces a nifty ‘Strategy Canvas’ approach to looking at your industry/business and it might just help you provoke a change in your business…
They have their own website too.
Filed under: Marketing | Tagged: Great books
