Books you should read…

Blue Ocean Strategy – by Kim & Mauborgne
Create an uncontested market space (which means less hassles and more money obviously!) for your business.
The idea is simple – move out of competitive markets (red oceans) into non-competitive ones (blue oceans).  In red oceans players try to build competitive advantage over the competition – that is do [...]

‘Clever’ Ads (Part 2)

It’s all about getting people to read your ad, then take action.  If people have to decipher what you’ve written they’ll simply pass over your ad and forget about you altogether. Writing ads is not about making people laugh, or having them think you’re a genius. It’s about communicating with them in the fastest clearest [...]

‘Clever’ Ads (Part 1)

Stop Being Clever

One of the most common mistakes people make when they first start writing advertising copy is being too ‘clever’.  They try to impress people with their ability to write humorous or ‘clever’ advertising copy, rather than simply getting the sales message across.
So why fall into this trap? Well it’s simply what they’ve learned [...]

Books you should read…

“Cash, Customers, and Ads That Sell”
This book is a great help in crafting your advertising.
The author, Brad Sugars, is (we are assured) a self made multi-millionaire.  He is certainly a very slick marketeer…
So if you advertise your business – whether it be in newspapers, on radio, flyers or vehicles – you should read this book.  [...]